Getting Women Behind the Wheel at 2015 Heels and Wheels
There are dozens of automotive events held throughout the year, with journalists and bloggers invited to drive and learn about a brand’s latest offering. I am fortunate to attend some of these events and Heels and Wheels is the most unique of the bunch. Not only does it have cars from different companies all in one place, but it’s also geared entirely toward women.
It isn’t so much about excluding men as it is tailoring a program specifically to women. All the attendees are women and so are most of the presenters. You might think cars are a guy thing, but this event proved that women are just as excited about cars.
There was quite a list of vehicles for us to drive and they covered every possible car buyer. There was a Jaguar F-Type convertible that runs $105K and, although it may clean out your bank account, it will be worth it for the thrill of driving it on a twisting road. It is the essence of a sports car with looks, power, and a delicious sound.
Those who still have kids in the house will appreciate the Kia Sorento and Nissan Murano. Both of these cars were favorites with the moms because they are manageable crossovers with good mileage, plenty of room, and great styling. The pair have been completely redone for this model year, so you’re getting the latest and greatest in safety and technology all for about $40K.
Even if you have kids, you might be someone who wants a car somewhere between the sporty Jaguar and a utilitarian crossover. The Buick Regal GS was a surprise, providing a very upscale driving experience. This is not your dad’s old Buick. It’s way better and you will be impressed by how much the brand has to offer. Roomy, luxurious, and very responsive, the Regal is a worthy family sedan.
Also in the mix were two muscle cars from Dodge. We had a chance to drive both the Dodge Charger R/T Scat Pack and the Dodge Challenger 392 Hemi Scat Pack Shacker. These were my personal favorites because I simply love a muscle car. There’s an older generation Charger parked in my garage, so I’m completely biased. These two are much more powerful than what I drive and they made me want to buy a new car.
We’re talking 485 horsepower with all the brash, in-your-face looks and sound that a car can muster. The Challenger would be tricky with kids, but the Charger is your chance to own a family sedan with serious attitude. Both make you feel like you own the road and, this part I love, both had a woman engineer at the helm.
Alison Rahm is the chief engineer behind these two muscle cars and they are, like some people say of their pets, her babies. Sure, her babies happen to have enough horsepower to blow the doors off of other cars, but that suits her just fine.
Heels and Wheels 2015 was a chance to drive a great selection of cars and talk with a diverse group of women, each with their own preferences when they’re behind the wheel. No two of us were looking for the same thing in a car, which is why there are so many cars out there in the first place.
The lesson here is to get out there and drive when you’re looking to make a new purchase. Try out every car you like and see if it’s really what you want or if it’s not what you expected. Whether it’s a Jaguar, a Kia, or a Dodge, there’s a car out there for you that’s a perfect fit.
My travel expenses were covered by Heels and Wheels to attend this event.